SEO (Search Engine Optimisation) & Web Marketing
Marketing and promoting your business on-line has emerged as the leading means of gaining competitive advantage in the marketplace. Our web marketing tools include structured Search Engine Optimisation (SEO), Pay Per-Click Advertising, and Link Building Programmes.
These activities are used to drive traffic to your web site from customers whose product and service requirements are defined by the search terms they use. Our system provides the most accurate means of targeting your customers available. This is the most effective means of connecting your business with it's target market available today.
Our Pay Per-Click Advertising Campaigns aim to provide highly targeted marketing results for your business. Once your budget has been set, your adverts will appear in leading Search Engines and Indexes of your choice, appearing to the user only when specific selected keywords or search terms are used. Traffic generated can be worldwide or postcode/grid reference specific.
(eg.) An Accommodation customer was keen to target visitors from the Europe and the USA for special breaks during the normally quieter autumn season. Our campaign was set at a budget of £800 over a 3 month period and set as geographically specific to selected countries in Europe and North America. The guesthouse saw an immediate and directly relevant influx of enquiries resulting in £12000 in sales over the 3 month period during which the campaign was active.
Violet Bank House are planning a similar Campaign for the same time this year and are preparing for expansion of this area of their business for the season ahead.
Search Engine Optimisation (SEO)
Search Engine Optimisation refers to the process of manipulating page code, keyword and keyphrase density, meta-tag and meta-data information and a range of other parameters in order to increase index and search engine page rank and site traffic
- Pages are optimised on a per product/per service basis
- Results are monitored via site statistics.
- 6 monthly performance reports provided
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Pay-Per-Click Advertising
Our Pay-Per Click Advertising Campaigns offer results which are fully transparent. You set the budget for your businesses Pay-Per Click Campaign, and results can be measured instantly through traffic monitoring, site statistics and ROI.
- Budgets can be set for a defined period or on a monthly basis
- Results are immediate.
- Customers may be targeted globaly, country specific, or geographically by postcode or grid reference + radius(km)
- Campaigns can be switched on/off according to your requirements at any time.
- Campaign results are tangible and can be measured accurately in terms of their ROI.
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Link Building Programmes
Our Strategic Link Building Programme assists our clients to develop a network of link partners in related industries to increase search engine ranking and site traffic.
- Links are targeted from sites related to the products and services provided
- We select anchor text.
- Strict guidelines are set for descriptive text in addition to anchor text.
- No blogs, guestbooks, ffa, etc. only legitimate, one-way links from real sites.
- Limits are set to the number of active links on inbound linking pages.
- Links must be permanent and not more than 2 links per domain or IP.
- Link pages must have PR3 or higher.
- Page with link on it must be fully indexed and indexable by search engines.
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