Magento Features

Magento Features List


Here are some of Magento’s native features. This does not represent an exhaustive list, nor does it include any of the many add-ons and additional features available for Magento via Magento Connect.

Catalogue Browsing

  • Layered Navigation for detailed product filtering
  • Recently viewed product listings
  • Side by side product comparisons
  • Recently compared products
  • Cross-sell, Up-sell and Related Items sales features
  • Popular Search Terms Cloud
  • Filter Products by Product Tags
  • Product Reviews System
  • Product listing in grid or list format
  • Breadcrumb trail
  • Static Block creation tool to create category landing pages
  • Ability to assign design modifications at category and product level (unique design per product/category)
  • Configurable search function with auto-suggested terms

Catalogue Management Tools

  • Batch Import and Export of catalog (multiple file formats including .xls, .csv)
  • Inventory Management with Minimum and Maximum order quantities
  • Batch Updates to products in admin panel
  • Simple, Configurable product atributes (e.g. size, color, etc.)
  • Sell Bundled or Grouped Products
  • Sell Virtual Products (Downloads)
  • Create Store-specific attributes on the fly
  • Supports Customer Personalized Products (eg. upload text or images for design, logo’s, etc.)
  • Location specific Tax Rates
  • Attribute Sets for quick product creation of different item types
  • Media Manager tool with automatic image resizing (also supports image watermarking)
  • Advanced Pricing Conditions and support for Special Prices
  • SEO Search Results rewrites and redirects
  • Approve, Edit or Delete Product Tags
  • Approve, Edit or Delete Product Reviews
  • RSS feed

Product Browsing

  • Product Image Zoom-in/out
  • View Multiple Images per Product
  • Product Option Selection
  • Related Products
  • Grouped Products View
  • Product Reviews
  • Add to Wishlist
  • Send to a Friend with Email
  • Stock availability
  • Multi-Tier Pricing for volume upsell
  • Multiple product info display tabs

Customer Accounts

  • Display recently ordered items
  • Order status and history reporting
  • Default Billing and Shipping addresses
  • Manage Newsletter Subscription
  • Re-order from customer account record
  • Address Book supports unlimited delivery addresses
  • Wishlist with ability to add comments
  • Email Wishlist function
  • Display Customer Product Reviews
  • Account Dashboard for overview of info. such as recent orders, personal data, newsletter subscriptions, billing addresses, shipping addresses, shopping cart contents, wishlist, recent reviews and tags

Website Management

  • Fully customisable design using design templates
  • Control multiple websites from one admin panel with ability to share as much or as little information as needed
  • Support for multiple currencies
  • Multi-Lingual Support (English, German & Spanish by default)
  • Support for Customer Groups
  • Content Management System for site information pages
  • Advanced Administration Permission System Roles and Multi-User support
  • Web Services API for integration between Magento and any third-party application
  • Variable tax rate management

Order Management

  • View, edit, create and complete orders from admin panel
  • Create re-orders for customers from administration panel
  • Create one or more invoices per order to allow for split order fulfillment
  • Print invoices and packing slips
  • Admin can create new customer, or select existing customer, view their shopping cart, wishlist, ordered products, and compared products lists, provide discounts as well as assign specific custom prices
  • RSS feed for new orders


  • Supports fixed rate shipping per order
  • Supports fixed rate shipping per item
  • Free Shipping
  • Supports real-time shipping rates from leading companies such as UPS, FedEx and DHL
  • Supports table rates for weight and destination
  • Supports table rates for number of products and destination
  • Support for multiple shipping addresses per order
  • Order tracking from customer accounts area
  • Multiple shipments per order (Split order shipping)
  • Supports permitted destination countries per shipping method


  • Allows Guest Checkout (No Registration) for non-registered customers
  • SSL security support for orders on both front-end and back-end (Catalogue Admin Area)
  • One-page checkout process (multi-stage)
  • Tax and shipping estimates in cart
  • Checkout with account to use address book
  • Option to create account at beginning of checkout
  • Saved Shopping Carts with configurable expiration time

Search Engine Optimization

  • 100% Search Engine Friendly Website Structure
  • Google Site Map Creation
  • URL Mod-Rewrites give full control of URL’s
  • Meta-data at product and category level
  • Auto-generated Sitemap display on site
  • Auto-generated Popular Search Terms Page
  • Auto-generated TAG cloud